Realizing a study program that excels in governance, academic programs and competitive curriculum in the field of management and is able to compete with other universities in Southeast Asia.

Creating an academic atmosphere and academic culture in the field of management as a research university.

Producing excellent science, technology and art in the field of urban lifestyle and urban development in the field of management.

Producing lifelong learners who have high curiosity, logical and critical thinking, actively applying their knowledge in the field of management.

Producing graduates with dignity and insightful, creative, innovative, responsive to change and contribute significantly to solving environmental and welfare problems in the field of management.

To accelerate UPJ's comparative advantage through synergy and collaboration in the field of management.