- Realizing a study program that excels in governance, academic programs and competitive curriculum in the field of management and is able to compete with other universities in Southeast Asia.
- Creating an academic atmosphere and academic culture in the field of management as a research university.
- Producing excellent science, technology and art in the field of urban lifestyle and urban development in the field of management.
- Producing lifelong learners who have high curiosity, logical and critical thinking, actively applying their knowledge in the field of management.
- Producing graduates with dignity and insightful, creative, innovative, responsive to change and contribute significantly to solving environmental and welfare problems in the field of management.
- To accelerate UPJ's comparative advantage through synergy and collaboration in the field of management.
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