Vision & Mission

Vision
To become a Management Study Program that excels in advancing science and technology in the field of urban development and urban lifestyle, as well as shaping Jaya individuals as lifelong learners with dignity and integrity, who provide benefits to society and the environment.
Mission
  • To provide high-quality education at the undergraduate and postgraduate levels in the field of Management with a focus on urban studies, through collaborative and multidisciplinary approaches, to produce outstanding graduates capable of delivering innovative and creative solutions.
  • To produce excellent research, especially in the field of urban studies, recognized nationally and internationally in Management.
  • To make an impact on the general public and the business and industrial sectors through professional works and practices in Management.
  • To be a place for nurturing Jaya individuals who are full of integrity, professionalism, and have a lifelong learning spirit, providing benefits to society and the environment.
Objective
  • To realize an excellent study program in governance, academic programs, and a competitive curriculum in Management, able to compete with other universities in Southeast Asia.
  • To create an academic atmosphere and culture in Management as a research university.
  • To produce outstanding science, technology, and arts in urban lifestyle and urban development in Management.
  • To produce lifelong learners with high curiosity, logical and critical thinking, and who actively apply their knowledge in Management.
  • To produce graduates who are dignified, broad-minded, creative, innovative, responsive to change, and make real contributions to solving environmental and welfare issues in Management.
  • To accelerate UPJ's comparative excellence through synergy and collaboration in Management.
Strategy
The strategy for achieving objectives is formulated based on systematic analysis as outlined in the Management Study Program Strategic Plan document.
Targets
  • Improved quality and quantity of lecturers and students in Management.
  • Increased relevance and quality of learning in Management.
  • Enhanced capacity for innovation, quality, and productivity in research and community service, as well as university centers of excellence in Management.
  • Increased quantity and quality of institutional partnerships in Management.